Fractional Marketing Leadership
for B2B Technology
I work with tech founders at Seed through Series B to build the GTM engine.
The strategy, execution, team, and everything in between.
"The steps taken in 12 months have been huge; it's rare to find someone with both experience to really lead but also willingness to jump in and 'do' the work as well, which is very valuable."
Harry Rintoul
VP Operations
Expedition Capital
Do Either Of These Sound Familiar?
If so a 30min call will tell us both if I'm the right fit.
01
No Marketing Function
You’ve grown through founder-led or sales-led growth. You have VC money and pressure to build repeatable pipeline. You don’t know where to start and you can’t afford to get the first hire wrong.
02
A Busy Team Producing Little Pipeline
You have a team. Work is being produced. But it’s not aligned to revenue goals and nobody can tell you where your pipeline is actually coming from.
The 3 Ways I Help You
Pipeline becomes predictable. The team knows what it’s working towards and why. Reporting reflects reality — not vanity metrics that look good in a slide. Sales and marketing are working from the same definitions and the same data. You can answer the board’s questions with confidence. And when the time comes to hire a permanent Head of Marketing, they land into a function that’s already working — not a blank page.
Fractional Leadership
Hire me to build and shape your marketing function
I embed as your fractional marketing leader. Build the strategy, run the team, generate pipeline, and hire your replacement leader with the function set up for success.
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GTM Advisory
Add 15 years of GTM leadership experience to your team
For founders and executives who have internal or agency support in place but need strategic direction and an understanding of what to do and importantly what not do to.
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Individual Coaching
Shift your teams mind set from task and activity based to revenue based.
For leaders who want to develop a team member’s commercial or creative thinking. Evolve from ticking off tasks to productive work that grows the business the right way.
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Ready To Talk?
If you’ve been referred to me, or you’ve seen enough to want a conversation, the best next step is a 30-minute call. No pitch, just an open discussion about where you are and whether I can help.
I work with the tools you already trust
and the ones you probably should.
Whether you need to consolidate a chaotic martech stack, build from scratch or just make better use of what you’ve got, we bring clarity and control. Tilliot is a certified HubSpot Solutions Provider and experienced across the platforms that power high-performing marketing.
